High tech, high EQ
I help technology companies and growing businesses turn technology into growth, connecting marketing strategy, AI and the people who make change work.
Explore how I can helpThe opportunity
AI has made production faster. The hard part is still deciding what matters and getting people on board.
That’s where clear strategy, thoughtful workflows and trust turn new technology into meaningful progress.
How I can help
Senior perspective for teams navigating growth, complexity and change, without losing sight of the people doing the work.
The strategic marketing leadership to help a technology business sharpen its story, focus its investment and align its teams.
A human-centred path from AI ambition to everyday practice, with the governance and workflows to make adoption useful.
Selected impact
Two decades across digital marketing and UX, including medtech and life sciences, where clarity and trust matter.
22+
Led global digital marketing through a business spin-off, bringing fragmented MarTech together and establishing governance for content, DAM and analytics.
420%
At Medela, website impressions grew 420% and unique visitors grew 400%.
CHF 2M+
Identified more than CHF 2 million in content investment that wasn’t delivering.
2020
Recognised with a European Search Award in 2020.
Experience includes Tecan, Medela, DeinDeal and mylife Diabetes Care.
A little context
Buenos Aires → San Francisco → Switzerland
I started as a designer who coded HTML, then trained in San Francisco during the early years of the web. Over the next two decades, I worked across digital marketing and UX, often at the point where technology, business priorities and human behaviour meet.
One of my earliest lessons came in Buenos Aires in 2000, helping a sceptical commercial director set up online banking. When he saw digital not as a threat but as a way to grow, I understood what still drives my work: progress happens when people can see themselves in what comes next.
San Francisco, early web years
I was in San Francisco as the web took shape and dot-com optimism made the city feel electric. Years later, at Macworld in Moscone Center, seeing Steve Jobs present made that sense of possibility tangible: one idea, a room full of people, a glimpse of what could come next.
I started out designing and coding HTML. What stayed with me was never just the technology, but what people could do once someone made it meaningful.
Archival images: Matthew Yohe, CC BY 3.0 and Carol M. Highsmith, public domain .
A good place to start
Tell me what you’re trying to move forward. We can start with a conversation.
Let’s talk